Health Canada National Campaigns

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• Quitting
• "Two lives affected by tobacco"
• Second-hand Smoke
• Second-hand Smoke 'Heather Crowe'
• Second-hand Smoke Diseases
• Athletes
• "Light" and "Mild" Cigarettes

Quitting

TV Campaign

Bob. He smokes too.
A series of 30-second television advertisements that follow Bob, an average Canadian, as he quits smoking. The series was launched in January 2003. The transcripts are on Bob's homepage. (3 March 2003)

"Two lives affected by tobacco"

Cinema Ad

Don't let it happen to you. Heather Crowe has been a waitress for 40 years. "I never smoked... And I'm dying of lung cancer from second-hand smoke." Barb Tarbox started smoking when she was 11 years old. After being diagnosed in September 2002 with terminal lung cancer caused by smoking, she dedicated the last months of her life to speaking to young people about the dangers of smoking. In May 2003, she died at the age of 41. This national cinema ad reinforces the message that tobacco does not discriminate: it kills both smokers and non-smokers. Read the transcript. (November 2003).

Second-hand Smoke

TV Campaign

• Children rely on their parent(s) to provide a healthy home environment. Unfortunately, many parents are unaware that some of the actions they are taking to make their home and car smoke-free are not effective. Opening a window, turning on a fan, spraying air freshener, smoking in another room or using an air purifier do not eliminate exposure to toxic second-hand smoke. Read a transcript. (December 2006)
• Over a million kids are exposed to 2nd hand smoke every day. 30-second advertisement addressing the problem of children's exposure to second-hand smoke in their homes. Read a transcript (February 2005).
• A week after Michael was born, his parents started smoking again. 30-second advertisement addressing the problem of children's exposure to second-hand smoke in their homes. Read a transcript (February 2005).

Radio Scripts

• Many children are exposed to second-hand smoke every day, increasing their risk of asthma, bronchitis, pneumonia and even cancer.
• Protect your children. Make your vehicle smoke-free.

Print Campaign

• Make your home and car smoke-free: A guide to protecting your family from second-hand smoke (2005).
• Don't let your children be a target. Make your home smoke-free
• See also: Aboriginal campaigns

Second-hand Smoke 'Heather Crowe'

TV Campaign

Refuse to be a target. Heather has been a waitress for 40 years. "I never smoked... And I'm dying of lung cancer from second-hand smoke." This 30-second advertisement addressing the dangers of workplace exposure to second-hand smoke is available in SWF video format (1621kb) for use with Flash version 3 and higher. If preferred, you can read a transcript. (October 2003)

Poster Campaign

2nd hand smoke can kill you. Just ask Heather.
Heather never smoked, but she worked in smoke-filled restaurants. Now she's dying from lung cancer. Some tobacco companies say that 2nd hand smoke bothers people. Health Canada says it kills. Refuse to be a target. (October 2003)

• PDF Version - 115.36 K

Brochure

Second-hand smoke in the workplace is a real threat. This brochure, containing much of the information on these pages, is available as a PDF file or can be ordered by calling 1-800-0-Canada (1-800-622-6232) [TTY: 1-800-465-7735] (October 2003)

• Brochure Heather Crowe

Second-hand Smoke Diseases

TV Campaign

SSD: There's no telling what you'll pick up tonight. You can read a transcript of this 30-second advertisement addressing the problem of diseases caused by second-hand smoke. (November 2002)

Brochure

The more you know, the less chance you have of becoming a target. This brochure, containing much of the information on these pages, is available as a PDF file or can be ordered by calling 1-800-O-Canada (1-800-622-6232) [TTY: 1-800-465-7735] (November 2002)

• Brochure

Posters

This portion of the campaign uses transit shelter posters and billboards with headlines such as Lung cancer. Another second-hand smoke disease Asthma was also highlighted. A similar theme was used for ads inside buses. (December 2002)

• Lung Cancer Shelter Poster
• Lung Cancer Billboards
• Asthma Poster
• Lung Cancer Bus Ad

Athletes

TV Campaign

"I gave my life to skating, not to smoking." Featuring Olympic athletes Elvis Stojko (in English) and Josée Chouinard (in French). Read a transcript. (February 2002)

Numbers

TV Campaign

"Light" and "Mild" Cigarettes

• General information
• Quick facts
• TV ads

Poison -- "Light" and "mild" cigarettes: "Benzene mild? Smooth light ammonia? Ultra light formaldehyde? Extra mild cyanide?" Read the transcript

Cocktail -- "Benzene, formaldehyde, hydrogen cyanide, carbon monoxide, tar. These chemicals and many more are found in the smoke from regular cigarettes AND those labelled light and mild..." Read the transcript